City skyline at night

01 — Website builder & designer

We buildfor landscaping

We design and build digital landmarks for businesses that deserve to be found — high-conversion websites for salons, roofers, and trades. Structural. Precise. Built to last.

Don't see your business? We still build for you.

Start today
Scroll to survey the work

Jay · Founder & designer

Jay, founder and designer of SiteForge, at his desk

01B — About

The builder behind the brand.

I'm Jay — a website designer and builder based in Jamaica, New York, serving businesses worldwide. SiteForge crafts high-conversion, custom websites for the businesses that deserve to be found, from salons and barbers to roofers and trades.

I'm passionate about turning blank slates into digital landmarks — clean, fast, and built to last. Every site is engineered to fill calendars, inboxes, and quote pipelines, not just look pretty.

02 — Selected work

A closer look at the craft.

Barber cutting a client's hair in a modern barbershopBarbershop

The Chair

A bold, confident storefront built to fill chairs, showcase the craft, and keep the calendar booked.

Let's work
Stylist blow drying a client's hair in a bright salonHair salon

The Studio

A serene editorial site that turns lookers into bookings with live availability and instant confirmation.

Let's work
Nail technician giving a manicure in a clean salonNail salon

Polished

An Instagram-ready site that showcases the work and turns followers into booked clients.

Let's work
Mechanic talking with a customer beside a car in a repair shopAuto shop

The Garage

A trust-forward site that routes quote requests straight to the bay and keeps the schedule full.

Let's work
Dentist speaking with a patient in a modern dental officeDental office

Bright Smiles

A calm, credible site that fills appointment slots and puts new patients at ease before they arrive.

Let's work
Roofing contractors on a suburban shingle roofRoofing

Top Down

An industrial, trust-forward site that quantifies a roof in three clicks and routes leads to the crew.

Let's work

03 — Services

What we build for you.

Monitor showing a custom website layout in a dark studio
01

Web design

Custom, high-conversion websites built to your brand. From first sketch to launch, every page is engineered to turn visitors into customers.

Brand identity print collateral, logo cards and color swatches
02

Brand identity

Logos, color systems, and visual language that make your business instantly recognizable. A cohesive identity that builds trust at first glance.

Hand sketching user interface wireframes and user flow diagrams
03

UI/UX design

Intuitive layouts and user flows that guide visitors where you want them to go. Friction-free experiences that keep people clicking and converting.

Two people in a business strategy consulting session
04

Consulting

Strategy sessions to clarify your offer, audience, and growth path. We position the business so the website does the heavy lifting.

04 — Client trust

Businesses that built with us.

My booking calendar filled up within the first month. The site looks like a high-end salon, not a template.
Portrait of Tasha M., Owner, Tasha's Studio

Tasha M.

Owner, Tasha's Studio

Quote requests stopped going to voicemail and started coming through the site. It paid for itself in two weeks.
Portrait of Marcus D., Founder, Diaz Roofing Co.

Marcus D.

Founder, Diaz Roofing Co.

Clean, fast, and exactly what my cleaning business needed. Customers say it finally looks professional.
Portrait of Lena R., Owner, Spotless Cleaning Co.

Lena R.

Owner, Spotless Cleaning Co.

05 — Start the build

Let's work together.

Goes straight to siteforgetoday@gmail.com.